A Unified Voice at the Capitol
As Louisiana’s legislative session moves into week two, the Baton Rouge Area Foundation (BRAF) is closely watching key developments. While not directly advancing legislation, BRAF supports efforts that impact the capital region.
Chris Meyer stressed a clear gap: Baton Rouge lacks a unified voice compared to cities like New Orleans. When other regions align priorities, they secure funding and move projects faster. Meyer said Baton Rouge has an opportunity to bring together business, civic, and political leaders to push shared goals.
Plan Baton Rouge III Nears Completion
Plan Baton Rouge III is entering its final phase after a year of public input. Thousands of residents, local leaders, and stakeholders contributed through meetings and surveys.
The plan focuses on one central idea: bringing people back to the river.
Key priorities include:
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Redeveloping the riverfront into a destination
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Adding housing, retail, and public spaces
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Creating family-friendly areas and entertainment hubs
The goal is to improve quality of life while driving economic growth.
River Center and Public-Private Investment
A major piece of the plan includes upgrading the Raising Cane’s River Center and exploring a headquarters hotel. Meyer said these projects will require strong public-private partnerships.
Funding strategies may include:
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Existing hotel and motel tax revenue
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State support for large-scale infrastructure
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Tax incentives to attract developers
Meyer explained that deferring taxes on underused land can spark long-term gains. New development creates jobs, increases sales tax revenue, and boosts surrounding property values.
Big Events Fuel Momentum
Baton Rouge is also investing in large-scale entertainment. Upcoming concerts at Tiger Stadium, including Zach Bryan and Post Malone with Jelly Roll, signal growing demand.
Ticket sales have been strong, with Baton Rouge ranking among the top markets on tour. Meyer said this proves the region is ready for more major events.
With continued momentum, BRAF expects more announcements for 2027 and beyond as Baton Rouge positions itself as a destination city.