The Partnership is building on its recent rebrand while preparing the Capital Region for the next generation of economic development opportunities. During an interview on Talk 107.3 FM, co-chairs Trey Godfrey and Jayson Newell discussed the organization’s strategic priorities, regional partnerships, and plans to attract major employers.
Rebrand Reflects a Regional Vision
The transition from BRAC to The Partnership represents more than a new name. According to Newell, the rebrand better reflects the organization’s regional focus and mission to drive economic development across the nine-parish Capital Region.
While many residents still recognize the former name, The Partnership continues its work in business recruitment, public policy, workforce development, and advocacy for long-term economic growth.
Preparing for the Next Wave of Projects
The Partnership is entering the final year of its five-year “Bring It” strategic plan and has already begun developing a roadmap for 2027 and beyond. Godfrey said the next phase will focus on creating a long-term vision for the region through 2050 by working closely with local governments, businesses, and community leaders.
One major priority is ensuring the region has development-ready industrial sites when new opportunities arise.
Site Readiness Drives Economic Success
Newell emphasized that winning major projects requires more than available land. Sites must be environmentally reviewed, infrastructure-ready, and supported by local communities.
He highlighted Magnolia Ridge in Geismar, recently recognized as Louisiana’s first Gold-level Ready Site through the state’s enhanced certification program. The designation increases visibility among national and international site selectors searching for locations for major investments.
Building on Louisiana’s Momentum
The discussion also touched on Meta’s massive data center investment in Richland Parish and its broader impact across Louisiana. Godfrey said large projects create opportunities beyond their host communities by generating work for contractors, suppliers, and businesses throughout the state.
As Louisiana competes for new industries, leaders at The Partnership believe collaboration, site readiness, and regional planning will help the Capital Region remain competitive for transformative projects similar to IBM, Hyundai Steel, and other major investments.