Lieutenant Governor Billy Nungesser discusses his upcoming trip to India and Dubai, funded by an annual grant from the US Department of Commerce. This grant aims to attract more international visitors to the US by exploring new markets. Louisiana had success with international travel before COVID-19, leading to this opportunity to visit Italy, Spain, and now India. Nungesser mentions that the grant will continue for three years, allowing them to open doors to these new markets.
In India, Nungesser will be accompanied by representatives from New Orleans, Lake Charles, and the Mississippi River Country Convention and Visitor Group. They plan to host dinners and luncheons with travel agents and tour operators, showcasing Louisiana’s attractions through videos and spicy food. Nungesser emphasizes that international travelers tend to stay longer and spend more money, benefiting various parts of Louisiana beyond just New Orleans.
The success of previous trips to Italy and Spain has already shown a return on investment, with travel agents and consultants getting excited about Louisiana. Nungesser highlights the importance of tailoring their pitch to the preferences of each market, using travel consultants to understand local interests. This approach has proven effective in attracting tourists to different areas of the state.
Regarding Dubai, Nungesser plans to explore the land built with the port and discuss economic development opportunities. He aims to encourage Louisiana’s coastal team to focus on land-building efforts to improve storm surge protection. Dubai is a significant trade partner with New Orleans, and Nungesser hopes to spark interest in doing business in Louisiana. He emphasizes the importance of integrating cultural elements like music and food to attract both tourists and potential business relocations.
Overall, Nungesser’s trip aims to promote Louisiana’s diverse attractions and economic opportunities, leveraging international travel to boost the state’s economy.