Using the Super Bowl to Sell the State

The Washington Mardi Gras economic development luncheon is a significant annual event. This year, Secretary of Economic Development Susan Bourgeois provided a recap of the luncheon, highlighting its success and key discussions. The event featured speeches from members of the congressional delegation, including Congressman Troy Carter and Minority Leader Hakeem Jeffries, who offered a balanced national perspective on Louisiana’s economic development. Governor Jeff Landry introduced Bourgeois, who emphasized the collective responsibility to change the narrative about Louisiana’s opportunities. The luncheon concluded with a fireside chat featuring NFL Commissioner Roger Goodell, Drew Brees, and the NFL’s head of security, discussing the upcoming Super Bowl.

The delegation’s priorities covered various topics, with Senator Cassidy focusing on healthcare and government changes, and Speaker Johnson highlighting Louisiana’s leadership in Washington. A notable highlight was the announcement of Meta’s new data center in Monroe, which was named the Economic Development Deal of the Year. This deal was frequently mentioned due to its significance and the positive message it sends about Louisiana’s economic potential.

Looking ahead, the Louisiana Now Pavilion will showcase the state’s innovation and leadership. The pavilion will feature an innovation vertical and launch, emphasizing the state’s commitment to growing and attracting companies. The Meta deal will serve as a key example of Louisiana’s potential, with Meta AI Centers’ head, Kevin Janda, praising the seamless and effective execution of the deal. This endorsement is expected to bolster Louisiana’s reputation and attract further investment.

Overall, the luncheon and upcoming pavilion highlight Louisiana’s strategic efforts to enhance its economic development and innovation landscape.