Jay Cicero, representing the Greater New Orleans Sports Foundation, discussed the remarkable $1.25 billion statewide economic impact of the recent Super Bowl hosted in New Orleans. This figure nearly triples the $480 million impact from the 2013 event. The breakdown includes $658 million in visitor and vendor spending, 115,000 out-of-town attendees, and nearly 9,800 local jobs created. Additionally, $395 million went to Louisiana workers, and $82.7 million was generated in state and local tax revenue, showcasing a strong return on investment. While the state contributed $10 million from its major event incentive fund, much of the funding came from private and hospitality sector support. Cicero emphasized the strategic importance of not disclosing total investment figures to maintain a competitive edge.
He also highlighted the broader benefits, including the success of the Louisiana Economic Development (LED) pavilion, which attracted significant business interest and media attention. Cicero noted that the pavilion set a new standard for future Super Bowls and praised the collaborative efforts of state and local partners. He expressed optimism about residual tourism and business growth stemming from the event’s exposure.
Cicero was particularly surprised by the scale of the economic impact and tax revenue, reinforcing the value of hosting such events. While future Super Bowl bids are not yet underway, preliminary discussions with the NFL have occurred, and New Orleans remains eager to host again. Despite the challenge of following such a large-scale event, Cicero emphasized the foundation’s commitment to service and excellence in all events, including upcoming UFC, USA Gymnastics, and New Orleans Bowl events. He credited the success to the dedication of the Sports Foundation staff, board, and partners, and expressed pride in the community’s ability to deliver a world-class event.