Jill Kidder, head of Visit Baton Rouge, discussed the new initiative, Plan BR3, aimed at revitalizing downtown Baton Rouge. She emphasized the collaborative effort involving civic leaders, economic development organizations, and community champions. The plan follows two previous revitalization efforts, the first in the late 1990s and the second in 2009. With significant progress made over the past 20-25 years, it is now time for a new enhancement plan to guide future growth and placemaking.
The process began with the release of a Request for Proposal (RFP) for a consulting firm to guide the effort. The goal is to select a firm by the end of the year and start the planning process in early 2025. The planning phase is expected to take 9-12 months, after which implementation will begin.
Kidder highlighted the evolving nature of downtowns, noting the shift from major department stores and office spaces to more residential areas with amenities like grocery stores. The COVID-19 pandemic further influenced this shift by increasing remote work and reducing the demand for office space. The new plan aims to address these changes by focusing on additional worker housing, restaurants, visitor amenities, hotel space, and a renewed riverfront.
A key inspiration for the plan came from a visit to Greenville, SC, where the revitalization of their downtown and river area served as a model. Kidder and her team were impressed by Greenville’s vibrant downtown, which attracts locals and visitors alike. They believe Baton Rouge, with its unique asset of the Mississippi River, can achieve similar success by reimagining and revitalizing its riverfront.
Overall, Plan BR3 aims to create a thriving, modern downtown that meets the needs of residents and visitors, fostering economic development and community engagement.