Joining the show to dicsuss BRAC’s efforts to attract more business in Baton Rouge with grassroots efforts is BRAC’s Maggi Spurlock.
- Partnership and Purpose:
- The veteran BTR campaign collaborated with the Society of Human Resource Management (SHRM) to launch a resource guide.
- The guide targets HR managers, marketing managers, and anyone interested in consistent messaging about Baton Rouge.
- Content and Messaging:
- The resource guide provides city highlights, neighborhood information, and cost of living details.
- It aims to help businesses understand the benefits of being part of the Baton Rouge community.
- Getting the Word Out:
- Word of mouth and direct outreach are essential for spreading awareness.
- Businesses can visit betterandbtr.com/resources or contact via email (info@veteranbtr.com or maggie@brac.org) to access the guide.
- Tools in the Guide:
- The guide includes a rallying letter with standardized language and talking points.
- It highlights Baton Rouge’s upward mobility for young professionals, cost of living data, and information on neighborhoods.
- Culture and entertainment, including a diverse food scene and various events, are also covered.
- Networking Importance:
- Connecting with others is crucial, and the guide emphasizes networking opportunities.
In summary, the resource guide aims to inform businesses about Baton Rouge’s advantages, foster consistent messaging, and encourage community engagement.