Patrick Gremillion of the Patty G Show was in studio today to talk about businesses on TikTok. Patrick breaks down how companies are using the social media platform and how businesses aren’t necessarily advertising their products, but marketing their brand instead. Then, he talks about what helps TikTok stand out from other social media platforms in terms of promoting business in a fun way. Also, he talks name, image, and likeness and how small businesses can endorse local athletes. Hear the full segment here.
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