A 2% hotel occupancy tax is on the November ballot, and this tax is dedicated to marketing tourism and conventions to Baton Rouge, and to renovating the 40 year old Raising Cane’s River Center. Virtually every city in the world has an occupancy tax on hotel rooms. Why, because the citizens of those cities almost never pay it. It is the ultimate user fee, and the ultimate way to finance your tourism and convention business, by having those who use the hotel rooms pay the tax. To urge passage of this tax, representatives of the hotel industry joined Visit Baton Rouge’s Paul Arrigo on AMBR.