Real Men Wear Pink


October is Breast Cancer Awareness Month, and everyone is doing something… The NFL, NCAA football, The Susan G. Komen Foundation, and many more. The American Cancer Society is doing its part as well, with “Real Men Wear Pink.”  I am one of those “real men,” and, I have a real story.  My mom was diagnosed with breast cancer when I was 17.  Back then, it was a death sentence… all anyone could do was try to prolong the sentence.  She had a mastectomy, then the removal of her ovaries and uterus, and awful Cobalt radiation treatments which burned her skin and made her sick.  The doctors said they were trying to buy her 3 – 4 years.  She got 19 months. She was 42.  I am doing this so that tomorrow, or next month, or next year when another 17 year old hears his or her mother has breast cancer, they know that it is now one of the most treatable and curable cancers, and they won’t have to think, as I did, that this is a death sentence.  If you’d like to give to support breast cancer research, check out the Real Men page at

About author

Brian Haldane

Brian started in radio in late 2004 as a part-time board operator, but “made his bones” in the business a year later when Hurricane Katrina struck, catapulting him into a full time position covering both news and production of live broadcasts. Haldane was promoted to Program Director in 2008 and held that post until 2011 when he was recruited to help launch a new station. In 2011, Brian helped launch Talk 107.3 FM. He was the morning show co-host, and helped build the show and the station into a top 10 performer. From there, Brian has moved on to work in Inbound Marketing, where he strives to marry the worlds of traditional advertising w/ the marketing methods of tomorrow. He also hosts a number of podcasts, including The Red Bayou Show, which is featured here.

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